The Uncanny

Freud's writing exemplifies rhetorical establishment of not only a literary argument, but it's relevance to the writer. He validates his argument and in doing so legitimizes his authority to approach the subject.

Trivializing the scope of subjects related to the 'uncanny' as an aesthetic theory, Freud then distinguishes the 'qualities of feeling' that aesthetic evoke as particularly relevant to psychoanalysis and his field of expertise. Using a cartographic language, Freud evokes the sense of the psychoanalyst as an explorer of the substratum that exists beyond the ostensible discourse of aesthetic theories. He refers to the 'qualities of feeling' the sensory aspect of aesthetics as a 'province' of the subject, one which he in his position is particularly apt to consider; and 'the uncanny' is but a remote and seldom explored province of aesthetic 'strata.'

Freud's essay instills in the reader a sense of author's authority.

On the Double and it's relation to Conrad:

From what I infer of this passage, the double is an archetypal figure derived from the disregard of ourselves -qualities or conceptions of ourselves misplaced- which for good or bad, we have declined to embrace and instead project upon others. The uncanny effect is occurs in the recognition of these qualities, or our rediscovery of them in others.